The Infinite Tunnel of Squidoo(tm)

First, I must say that although I am (so far) very impressed with the service and the site, I find the name, SQUIDOO, to be odd. But, then again, I can't stand the word 'blog' and I refuse to speak Starbucks-ese.

Goofy name aside, though, Squidoo is a very interesting site that allows one to create a Lens (as many as you like) on a certain topic or theme. What is a Lens? you ask.

"...A lens is one person's view on a topic that matters to her. It's an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, CafePress designs, Amazon books or music, and thousands of products from hundreds of other trusted merchants. You can pick whatever content you want to put in your lens to bring context to your topic. Then, when someone is looking for recommended information, fast, your lens gets him started and sends him off in the right direction. It's a place to start, not finish..."

The Lenses are easy to construct, have a clean and consistent look and feel, and provide a broad range of modules with which to customize your page.

The most intriguing part of the site, however, may be the fact that it is run as a co-op. The pages are liberally splashed with Google Ads (although I should note not more so than most sites these days) and the revenue from those and from other forms of referrals is divided up between operating expenses, CHARITIES (you can pick 'em) and your wallet (if you so chose to claim any of your swag).

Give Squidoo a look, you may find it interesting. Here is the link for the PORTFOLIO Lens. If you already have some Lenses, let me know about them - I'd like to take a look.

PS. Also, let me know if you get the reference in the title of this post.